Relatable mum content is a new breed of social media influencer, whose goal is to give a more realistic and relatable view of motherhood. This type of content has become incredibly popular on Instagram and TikTok. It includes things like vlogs, real conversations and relatable videos. Nishka is a fashion blogger and mom who has a huge following on her blog. She also has a kids fashion brand called Aza Fashion and specialises in kids clothing. Her vlogs and Instagram posts offer many parenting tips, recipes and other interesting content that is a hit with moms.

Relatable Mum Content: Finding Connection Through Shared Struggles

Another famous example is Xtelle who does a great job of acting out her kiddos shenanigans in her videos. She has a humorous and down-to-earth narrative style that appeals to viewers who are looking for a laugh or a sense of solidarity with other mothers.

But what is the psychological cost of banging out a reel, text post, or photo collage that catalogues all the ways you dislike being a mother to young children? If the content becomes a viral hit, the reward may be lucrative, but it incentivizes more misery to put on display. That cycle erodes the relationship to one’s own family, then to other mothers, then to their community, and ultimately, to the children that they are raising. It is a snakepit of depressing irony.